The Delaware River waterfront is in full bloom these days in Philadelphia. Spruce Street Harbor Park is the flagship attraction of the summer season. An urban park on the riverfront with a boardwalk, concessions, events, sculpture, hammocks, murals, and a floating barge with refreshments. We crafted the event identity and even helped to name it. The look and feel is rooted in the industrial shipping and port history of the waterfront.

Scope

Branding
, Copywriting
, Design
, Illustration
, Naming
, Signage
,
Spruce Street Harbor Park Branding - The Heads of State
Spruce Street Harbor Park - The Heads of State