Process
Kin slips are a cannabis-infused strip that dissolves under the tongue. Think breath-strip but without the minty fresh feeling. The cannabis industry is in a constant state of flux, especially in California. Laws change on a monthly basis and new brands are coming to market weekly. In a market full of gimmicky ideas and flashy brands, Kin slips wanted to play to its strengths: discreet, precise, and natural. The individual doses are small enough to keep in your wallet, with consistent results that keep you steady and present and ingredients that emphasize the natural benefits of sativa and indica blends. With the familiar landscape of the homeopathic remedies and natural foods as a starting point, we sought to build a brand that would feel like an extension of that culture.
The botanical concept helped bridge the gap between dispensary and health food store. Custom commissioned illustrations and high-end letterpress printing on soft double-ply paper created a brand foundation based on a tactile experience. The boxes get a custom sticker system for brand differentiation. This all added up to a sense of craft and luxury without feeling expensive and avoided the flashy trends dominating shelves.
